Visual appeal is a big part of any retail experience, and many local, regional and global retailers use digital signage to drive a variety of needs and business goals. Most stores in major shopping malls now have screens as a standard component of their store designs.

How the screens are used

  • Reinforcing the brand
  • Highlighting promotions, specials and new products
  • Raising awareness of services and changes (like revised opening hours, new locations)
  • Interactive stations for product lookups and inventory checks
  • Instructional screens for complicated products, such as electronics
  • Order counter screens for products out of consumer reach or view